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Media · AI
AI Overviews drained publisher traffic. Newsrooms are scrambling for revenue replacements that stick.
Two years into Google’s expansion of AI-generated answers across search, publishers say
referral traffic has fallen further than anything they prepared for. Licensing deals, paid-crawl
marketplaces, and lawsuits are now competing to fill the gap.
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Media · AI Labs
Inside the AI labs’ publisher playbook: how OpenAI, Anthropic, Google, and Perplexity are trying to settle the scraping fight.
Four labs, four very different postures — blanket licensing, quiet opt-out compliance,
default-on training tokens, and a revenue-share experiment. What each is offering, and what
publishers actually hear back when they pick up the phone.
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